Our Work

Something in the Water Festival

Founded by Pharrell Williams, the Something in the Water Festival celebrates music, culture, and creativity. The Phototique was invited to bring the festival’s vibe to life through a high-energy photo booth that connected fans and sponsors through visuals.

The Concept

We delivered a festival-ready print booth designed for fast flow and bold style. Prints featured the festival’s signature logo, color palette, and city branding. Guests posed with music-inspired props, shimmer backdrops, and natural light—capturing the carefree festival energy in every frame.

Impact

The activation perfectly captured the essence of Something in the Water: fun, connection, and creativity. The Phototique transformed casual moments into shareable memories, proving why our print booths are a go-to choice for major festivals in the DC-VA region.



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