Founded by Pharrell Williams, the Something in the Water Festival celebrates music, culture, and creativity. The Phototique was invited to bring the festival’s vibe to life through a high-energy photo booth that connected fans and sponsors through visuals.
The Concept
We delivered a festival-ready print booth designed for fast flow and bold style. Prints featured the festival’s signature logo, color palette, and city branding. Guests posed with music-inspired props, shimmer backdrops, and natural light—capturing the carefree festival energy in every frame.
The activation perfectly captured the essence of Something in the Water: fun, connection, and creativity. The Phototique transformed casual moments into shareable memories, proving why our print booths are a go-to choice for major festivals in the DC-VA region.