A major philanthropic nonprofit hosted its flagship seven-day leadership convention at the Washington D.C. Convention Center, welcoming over 20,000 attendees from across the globe. With a schedule packed with keynotes, mixers, and cultural showcases, the organization sought to solve a critical challenge: how to meaningfully engage attendees, amplify social exposure, and deliver standout entertainment throughout the week both in person and virtually The Phototique was engaged to design and deploy a multi-location branded photo strategy that would complement the event’s scale, reflect its celebratory tone, and encourage guests to share their experience widely.
All content was delivered instantly via QR code, SMS, AirDrop, and a custom branded gallery, making it easy for attendees to download, share, and revisit their favorite moments.
Post-event, the organization received:
During high-impact events including the opening celebration The Phototique deployed four roaming photo stations, capturing spontaneous moments and broadcasting them across large-format screens throughout the venue. Guests saw themselves on display in real time, amplifying crowd excitement and driving instant social sharing using event-specific hashtags.
To drive deeper interaction and encourage full participation, we created a custom scavenger hunt that guided attendees to each photo activation zone. Guests collected digital stamps at every booth, unlocking surprise rewards and exclusive content upon completion.
This gamified approach drove traffic across all booth locations, boosted repeat engagement, and added an element of discovery to the photo experience.
To include virtual attendees in the excitement, we launched a dedicated online lphoto booth featuring video confessional, branded frames, themed overlays, and social sharing functionality. It allowed digital guests to participate in the storytelling from anywhere in the world.
