Our Work

Minority Women in Sports

Minority Women in Sports hosted a networking event as a pre-game experience in connection with a WNBA game, designed to bring together women leaders across the sports industry. The Phototique was engaged to design and deploy a multi-location branded photo strategy that would complement the event’s scale, reflect its celebratory tone, and encourage guests to share their experience widely.

Minority Women in Sports

The Strategy

We designed a Trading Card Photo Experience inspired by basketball culture, reimagined for women leading the sports industry. Instead of generic captions, each card highlighted a participant’s “Core Strength”, using basketball terminology to connect leadership traits to the language of basketball. This aligned seamlessly with the organization’s mission of celebrating talent, resilience, and impact. To maintain efficiency during a high-energy networking event:
Guests personalized their card with their name, favorite number, and core strength
Core strengths were selected from a curated dropdown menu, ensuring fast cueing and smooth guest flow
The experience remained polished, intentional, and scalable

The Experience

Each guest received a fully personalized trading card designed as a collectible-style keepsake. Participants customized their card with: Their name Their favorite number A selected “Core Strength.” To maintain efficiency, core strengths were offered through a curated dropdown menu, keeping the guest flow moving while still delivering a personalized, premium experience. Each printed card was presented in a trading card sleeve for an elevated finish, giving the takeaway the look and feel of a real sports collectible. To reinforce branding and encourage social reach, the cards also included: Minority Women in Sports branding A social sharing call-to-action encouraging guests to post and tag the organization

Brand Alignment + Sponsor-Ready Execution

This experience worked because it was not just “sports-themed” it was strategically aligned.
The design, language, and format reflected the culture of athletics while highlighting what Minority Women in Sports stands for: leadership, confidence, representation, and momentum.
The result was a branded activation that felt intentional, empowering, and highly shareable exactly the type of experience that translates well to future sponsorship opportunities and partner visibility.

Want a Branded Experience That Feels Like Your Brand?

At The Phototique, we create custom photo activations that go beyond the standard booth designed to align with your mission, elevate your guests, and generate content your audience actually wants to share.

If you’re hosting a corporate event, networking reception, summit, or brand experience, we’ll help you turn your vision into a high-impact activation.