Our Work

PCMA Celebrate Sneaker Ball

PCMA hosted PCMA Celebrate, a high-energy industry celebration designed to bring together event professionals for a night of networking, fun, and community. The theme was a Sneaker Ball, meaning guests showed up in formal attire paired with statement sneakers, making personal style a major part of the event experience.

PCMA Celebrate Sneaker Ball

The Strategy

To bring the Sneaker Ball theme to life, we created a two-part activation focused on movement, personality, and style. Instead of a basic headshot-style setup, we embraced what made the event unique: the sneakers. We recommended a Sneaker Cam experience to spotlight guest footwear and capture individuality in a way that felt fun, on-theme, and content-ready. To add a high-impact element and increase engagement, we paired the Sneaker Cam with a 360 Video Booth, giving guests a second experience that was energetic and elevated. This strategy created variety, kept guests moving, and ensured the activation remained engaging throughout the event.

The Experience

Sneaker Cam Activation
The Sneaker Cam became an instant crowd favorite, allowing guests to showcase their sneaker style in a creative way.
Guests were able to capture content that highlighted:
Their footwear
Their fashion personality
Their confidence and individuality
The true energy of the Sneaker Ball theme
Instead of just taking photos, guests created moments that felt editorial, fun, and highly personal, exactly what the event theme called for .

360 Video Booth Experience

To complement the Sneaker Cam and add an additional premium element, we also provided a 360 video boothexperience.

This gave guests a high-energy way to capture:

Full outfit looks
Group moments with colleagues
Slow-motion content and movement
Fun, shareable videos perfect for social media

With two activations available, guests were able to choose their vibe whether they wanted stylish close-up sneaker content or full-body 360 video moments.

Brand Alignment + Guest Engagement

This activation worked because it was designed around the guest experience not just equipment.

By focusing on the theme, we created a setup that felt intentional and aligned with the energy PCMA wanted for the night.

The experiences encouraged:

-Participation and laughter

-Natural networking opportunities

– Repeat engagement throughout the evening

-Social sharing that extended the event beyond the venue

It wasn’t just entertainment it became part of the event identity.

Want to Create a Theme-Driven Activation Your Guests Will Actually Talk About?

At The Phototique, we design experiences that go beyond the standard photo booth custom activations built to match your event theme, elevate your brand, and generate content your guests want to share.

Whether you’re planning a gala, conference, corporate celebration, or branded networking event, we’ll help you turn your concept into a high-impact guest experience.